NU AdEx

Breed the Gold and Blue

Selected Digital Works: Vol. One

(2020–2025)

Selected Digital Works: Vol. One

(2021–2025)

CLIENT

YEAR

National University - Manila

2022 - 2023

GOAL

Develop an online entrance exam platform with proctor and administrator side for National University - Manila.

RESULTS

Streamlined NU’s admissions process by delivering an online exam platform that includes a question bank and item-analysis.

CLIENT

YEAR

National University - Manila

National University - Manila

2022 - 2023

2022 - 2023

GOAL

Develop an online entrance exam platform with administrator side for National University - Manila.

Develop an online entrance exam platform with administrator side for National University - Manila.

RESULTS

Streamlined NU’s admissions process by delivering an online exam platform that includes a question bank and item-analysis, allowing admins to evaluate each item’s performance with precision.

Streamlined NU’s admissions process by delivering an online exam platform that includes a question bank and item-analysis, allowing admins to evaluate each item’s performance with precision.

CLIENT

YEAR

National University - Manila

2022 - 2023

GOAL

Develop an online entrance exam platform with administrator side for National University - Manila.

RESULTS

Streamlined NU’s admissions process by delivering an online exam platform that includes a question bank and item-analysis.

ROLE AND CONTRIBUTION

I led the visuals and technical documentation for a centralized, digital-first admission examination system at 🐶 National University - Manila.

As the UI/UX Designer and Lead Technical Writer for NU AdEx, I worked out both the product experience and the project documentation, ensuring clarity from interface design to system implementation.

As the UI/UX Designer and Lead Technical Writer for NU AdEx, I worked out both the product experience and the project documentation, ensuring clarity from interface design to system implementation.

How can we streamline admission examinations to reduce manual work and generate valuable data?

How can we streamline admission examinations to reduce manual work and generate valuable data?

PROJECT BACKGROUND

To understand the problem space, I studied 🧐 how digital admission examinations are used, and where they fall short.

Schools and universities rely on large volumes of data to identify qualified applicants, with entrance exams playing a critical role. As technology evolves, many institutions are adopting digital exams with features such as real-time scoring, question banks, and performance tracking.


However, managing and making sense of this data remains a significant challenge.

RESEARCH AND DISCOVERY

To validate ✅ the problem and define the system requirements, the team conducted stakeholder interviews, user surveys, and workflow analysis.

Our research confirmed that entrance exams generate valuable data beyond student selection, which can measure readiness, improve evaluation methods, and understand how well each test question performs.


Interviews with the NU Manila Admissions Office revealed three major pain points:

Difficulty managing exams at scale

"Once the number of applicants increases, everything becomes harder to control."

Limited applicant performance reports

"We are able to see the final scores, but not how applicants actually performed at the exam."

Lack of question quality evaluation

"Once a question is used, we have no significant data to show if it actually worked."

A pre-survey with NU students validated the need for modernization: over 90% believed that a digital admission exam would help the university attract more applicants and better understand their performance.

These insights shaped NU AdEx into a system focused on reliability, data-driven evaluation, and seamless exam administration. Supported by item banking, item analysis, three distinct user interfaces, and built-in recovery for network interruptions.

GOALS

To guide our decisions, the team anchored the project around these 🎯core goals:

To guide our decisions, the team anchored the project around these 🎯 core goals:

Build an Online Exam Ecosystem

A platform where applicants take entrance exams, proctors oversee sessions, and administrator manage and analyze results effortlessly.

Deliver a Future-Ready, University-Aligned System

A sustainable solution designed to support institutional goals, uphold education standards, and enhance long-term academic quality.

Integrate Smarter Evaluation Tools

Innovative features like question banks and item analysis empower admins to measure question effectiveness and improve exams continuously.

Build an Online Exam Ecosystem

A platform where applicants take entrance exams, proctors oversee sessions, and administrator manage and analyze results effortlessly.

Integrate Smarter Evaluation Tools

Innovative features like question banks and item analysis empower admins to measure question effectiveness and improve exams continuously.

Deliver a Future-Ready, University-Aligned System

A sustainable solution designed to support institutional goals, uphold education standards, and enhance long-term academic quality.

The system is envisioned to be a full-on upgrade from the old pen-and-paper style, designed to make admissions smarter, faster, and more data-driven.

CORE ACTIVITIES

Brand Definition & Direction

I spent time exploring both direct and indirect brand references to really understand the product’s identity and tone. I looked at similar platforms, industry patterns, and existing touchpoints to make sure the direction felt familiar, credible, and still unique.

Experience Design & Prototyping

I turned insights into flows, wireframes, and interactive prototypes, focusing on making things easy to understand and use. I tested different layouts and interactions early on so I could spot issues quickly and improve the experience through iteration.

Project Documentation & Handoff

I led the team in writing a full thesis document highlighting the project’s research, system logic and flow, and outcomes. It served as both an academic requirement and a practical reference for implementation.

Feedback-Driven Iteration & Refinement

The team gathered feedback from stakeholders and users, paid attention to what worked and what didn’t, and made improvements based on real input. We treated the product as something that evolves over time, not something that’s ever truly finished.

FINAL DESIGNS

The NU AdEx

The NU AdEx

After gathering user insights and aligning with the university’s goals, I designed the final design direction for the NU AdEx System.

After gathering user insights and aligning with the university’s goals, I designed the final design direction for the NU AdEx System.

After gathering user insights and aligning with the university’s goals, I designed the final design direction for the NU AdEx System.

Manage Applicants

Manage Applicants

Supports efficient applicant management by providing visibility into exam participation, progress, and outcomes.

Supports efficient applicant management by providing visibility into exam participation, progress, and outcomes.

Significant Reports

Significant Reports

Provides administrators with access to examination results, item analysis, and other key reports supporting data-driven evaluation and informed decision-making.

Provides administrators with access to examination results, item analysis, and other key reports supporting data-driven evaluation and informed decision-making.

Proctoring & Exam Supervision

Proctoring & Exam Supervision

Provides administrators with access to examination results, item analysis, and other key reports supporting data-driven evaluation and informed decision-making.

Provides administrators with access to examination results, item analysis, and other key reports supporting data-driven evaluation and informed decision-making.

Enables authorized staff to oversee live examinations, monitor applicant activity, and ensure exam integrity throughout the testing process.

Examinee Interface

Examinee Interface

Supports applicants throughout the entire exam process, providing a secure, guided environment from exam access to submission.

Supports applicants throughout the entire exam process, providing a secure, guided environment from exam access to submission.

Note: Some screens are feeling a little shy 😅 and aren’t shown here due to project privacy but rest assured, they were thoughtfully designed and fully functional!

Note: Some screens are feeling a little shy 😅 and aren’t shown here due to project privacy but rest assured, they were thoughtfully designed and fully functional!

CHALLENGES AND SOLUTIONS

Following development and initial rollout, these challenges ⚠️ surfaced during real-world use and system evaluation.

Limited data visibility on the Dashboard

We redesigned the dashboard to surface the most relevant metrics upfront. By analyzing user needs, we prioritized key data points, introduced visual hierarchy with charts and summaries, and made the interface more interactive so admins could filter and drill down for deeper insights.

Exam Integrity at Risk

We integrated features like timed exam sections, question randomization, and restricted access to prevent cheating. Proctors could monitor attempts in real time, ensuring assessment integrity.

WHAT WE DELIVERED

The final system 🧑🏻‍💻 delivered measurable improvements in efficiency, reliability, and data visibility across the admission examination process.

  1. An intuitive digital exam user interface for students with clean layout, minimal distractions, and easy-to-use navigation.


  1. Admin dashboard with a robust question-bank and analytics / item-analysis tools. Allowing data-driven evaluation of question effectiveness.


  1. A unified system replacing pen-and-paper, ensuring faster results, better data tracking, and easier exam management.

TAKEAWAYS

I learned how critical it is to align system design with real-world workflows, and how small 🤏🏻 interface decisions can significantly impact usability and data reliability.

Design Goes Beyond Visuals

Real design connects workflows, goals, and user needs into a coherent product. I learned the importance of aligning the user needs and what the organization aims to achieve.

Great Teamwork = Success

Any project thrives on great collaboration; when stakeholders, developers, and designers build together, clarity emerges and better experiences follow.

Data Done Right

A clear data architecture turns complexity into simplicity. I learned that by organizing information logically it makes navigation and decision-making much easier.

UAT is a MUST

User Acceptance Testing (UAT) transforms assumptions into insights. I learned to listen carefully to users and observe how they interact with the product.

Design Goes Beyond Visuals

Real design connects workflows, goals, and user needs into a coherent product. I learned the importance of aligning the user needs and what the organization aims to achieve.

Data Done Right

A clear data architecture turns complexity into simplicity. I learned that by organizing information logically it makes navigation and decision-making much easier.

Great Teamwork = Success

Any project thrives on great collaboration; when stakeholders, developers, and designers build together, clarity emerges and better experiences follow.

UAT is a MUST

User Acceptance Testing (UAT) transforms assumptions into insights. I learned to listen carefully to users and observe how they interact with the product.

Design Goes Beyond Visuals

Real design connects workflows, goals, and user needs into a coherent product. I learned the importance of aligning the user needs and what the organization aims to achieve.

Data Done Right

A clear data architecture turns complexity into simplicity. I learned that by organizing information logically it makes navigation and decision-making much easier.

Great Teamwork = Success

Any project thrives on great collaboration; when stakeholders, developers, and designers build together, clarity emerges and better experiences follow.

UAT is a MUST

User Acceptance Testing (UAT) transforms assumptions into insights. I learned to listen carefully to users and observe how they interact with the product.

NU AdEx

NU AdEx

Breed the Gold and Blue

Breed the Gold and Blue