ROLE AND CONTRIBUTION
PROJECT BACKGROUND
Before proposing any solution, I took a step back to understand the realities of cargo 📦 queue management and the pain points hidden in day-to-day operations.
Managing cargo queues efficiently is a persistent operational challenge. Manual processes, fragmented tools, and paper-based workflows often lead to long wait times, misaligned priorities, and avoidable bottlenecks.
For time-critical environments like Philippine Airlines Cargo, the lack of an intelligent queuing system results in unnecessary delays for both staff and clients.
RESEARCH AND DISCOVERY
🤔: I need to understand the cargo flow
Before proposing a smart queuing solution, I mapped out the end-to-end cargo journey at Philippine Airlines thru figjam—from customer arrival to cargo release. This helped identify where queues form, where decisions are made, and where delays most often occur.
GOALS
To guide decision-making, I aligned the proposal around a set of clear, outcome-driven 🎯 goals:
This proposal set out to introduce a modern and smart queuing solution. One that streamlines the flow of cargo, provides real-time visibility, and elevates the overall experience for customers and operations teams alike.
A TINY GLOW-UP
As a believer of “Even small changes 🌱 can make a big impact,” I included a logo refresh for the PAL Cargo Smart Queuing System.
Just enough sparkle to make the interface feel friendlier without losing its wings.
CargoXpress presents a modern, digital-first identity that conveys speed and efficiency at a glance. Designed to be memorable and scalable, it’s paired with the tagline “Deliver Beyond the Horizon”, adding a subtle lift that reflects PAL Cargo’s forward-looking service vision.
CORE ACTIVITIES
Logo Design
I spent time exploring both direct and indirect brand references to understand PAL Cargo’s identity and tone. I reviewed existing aviation, logistics, and service brands to ensure the logo felt trustworthy, professional, and aligned with PAL Cargo’s operational environment.
UI Design & Mockups
I translated operational insights into UI layouts and mockups that were clear and easy to use. I focused on presenting information in a structured way, minimizing friction for staff while ensuring screens supported fast, error-free decision-making.
Operational Flow Analysis
I mapped the cargo journey, from arrival to processing. I studied the existing workflow, identified pain points and delays, and mapped the process to make sure the system reflected how operations actually work on the ground.
Goal Alignment & Strategy Consolidation
I worked on consolidating business goals and client expectations into a single design direction. I balanced operational efficiency, user needs, and technical constraints to ensure the solution aligned with both the client’s vision and real-world requirements.
FINAL DESIGNS
CHALLENGES AND SOLUTIONS
As the proposal took shape, a number of practical challenges ⚠️ influenced how the solution was framed and communicated.
Limited Access to Real Operational Data
Without access to PAL Cargo’s internal systems or performance metrics, accurately modeling the queuing workflow was a constraint.
To solve this, I mapped a high-level, assumption-based current-state flow, clearly labeling it as conceptual. I also referenced common cargo handling practices and time-critical logistics patterns to ground the proposal in realistic operations.
Balancing Simplicity with Operational Complexity
Cargo operations involve multiple priorities and exceptions, yet the proposal needed to remain clear and accessible.
I focused on core scenarios such as standard cargo, priority shipments, and urgent cases while intentionally deferring edge cases. This allowed the proposal to communicate value without overwhelming stakeholders.
WHAT I DELIVERED
Within the scope of this proposal, I delivered a focused set 📂 of outputs to clearly communicate the solution.
A conceptual digital solution that simplifies cargo queue management and improves operational clarity.
A transparent outline of project limitations, scope boundaries, and inferred operational assumptions.
A structured, easy-to-follow proposal that communicates the concept to stakeholders without full technical depth.
TAKEAWAYS
This project taught me the magic of ✨system proposals✨ and reminded me the value of designing with clarity, constraints, and real-world operations in mind.
WE GOT MORE TO EXPLORE!
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